Jentle Salon Collection

Introducing ‘JENTLE SALON,’ the third project imagined by Gentle Monster and Jennie Kim. The two creative forces present a collaborative collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style. Discover the Jentle Salon collection.

XTONZ Summer Collection

XTONZ was found as unisex clothing inspired by the streetwear style of Seoul. The brand is synonymous with designs with vibrant colors, comfort, oversized fits, and laidback, vintage aesthetics.

Dabin x OHT Stay in Bloom Collab

This exclusive set comprises two distinct pieces, each featuring a star and flower pendant at the drop. The ensemble is embellished with an array of charming stars, adding an enchanting touch.

Hot Brand Highlight: Gakkai Unions

Gakkai Unions has reinterpreted the word 'gakkai' meaning liking and enjoying, to showcase their unique styles. It hopes to provide a enjoyable and fun lifestyle through daily items.

NewJeans' Journey to MUSINSA

This campaign aims to introduce 23 Fall/Winter fashion items from 13 distinct K-fashion brands, including GLOWNY, Mardi Mercredi, Matin Kim, OIOI and more.

SS24 Butterfly Collection

Nick&Nicole seeks to express minimalism in a contemporary way with intriguing details and witty silhouettes based on wearable items. These designs develop a new concept and story every season.